The ROI of DAM at National Geographic Channels International

Abstract

Digital Asset Management (DAM) is rapidly gaining recognition as a key component of an enterprise content management strategy. It is important to recognize the growing need to create, store, retrieve and manage rich media files. DAM solution providers identified this need and are offering a variety of options to manage digital assets, including installed software managed in-house, hosted solutions managed outside the organization or the best of both worlds — systems that begin as hosted solutions and then, as an organization's IT infrastructure becomes more sophisticated, can be easily converted to an installed solution. This paper explores the DAM strategies National Geographic Channels International is deploying and how their business case for DAM considers business model, enterprise adoption rate and the question of in-house vs outsourced. Hard cost savings, business process efficiency improvements and the ability to take advantage of rapidly emerging market opportunities are contributing factors to ROI and DAM solution justification. [ABSTRACT FROM AUTHOR]