The Relationship between Strategy and Conflict Management: A Japanese Perspective

Abstract

This study extends the work of Japanese management researchers by examining the relationship between new product development strategy and conflict management, using the Miles and Snow (1978) typology. The authors surveyed 240 R&D and 236 marketing managers in hightechnology Japanese firms across multiple industries and found that, contrary to anecdotal evidence frequently cited by the popular press, Japanese firms demonstrate heterogeneity between R&D and marketing managers in new product strategy and conflict management.