An Ethnographic Case Study Design

Abstract

The aim of this book is to present an account of the ways in which Chinese multilingual scholars improve their prospects of publishing in higher-ranking international journals in English. This chapter first justifies the selection of an ethnographic case study approach and then introduces the research setting, participants, data collection procedures, data analysis, and instruments, including the questionnaire and the interview outline. It then explains the choice of Shanghai as the research site and the criteria for the selection of participants from 18 higher education institutions. It describes the process of making the questionnaire and drafting the interview outline and examines the validity and reliability of the research design in accordance with the requirements of the ethno-graphic case study approach. The ethical issues associated with the research are also discussed.