Research on design strategy of product identity of military industry

Abstract

In order to solve the problem of brand image and identity of airborne radar in industrial design, the design strategy research method of image identity of military industry was put forward. This paper discussed the concept and dimension of product identification, studied the key technology of product semantics and product family DNA system construction, and the construction method of design strategy system based on military product image identification was put forward. Take the design of airborne radar as an example, the development of military product image was researched, based on the concept of enterprise and product strategy research, the top-level product semantics was abstracted, the conceptual design of the total solution was formed, the design language was incorporated into the DNA of visual recognition. Through validation and redesign, product image identification guide and specification were formed. The systematic airborne radar product image and seriation design, ensured the enterprise product image uniformity and identification, the theory of image recognition based on military product design in industrial design system was verified.