Abstract
British producer Cameron Mackintosh (b. 1946) became the chief exporter of large-scale, sung-through musicals that became known as megamusicals. His logo-driven marketing and ability to build a broad audience base to sustain long runs changed the way theatre is packaged for audiences domestically and globally.
Cite
CITATION STYLE
APA
Sternfeld, J. (2017). Cameron Mackintosh: Modern global impresario. In The Palgrave Handbook of Musical Theatre Producers (pp. 311–323). Palgrave Macmillan. https://doi.org/10.1057/978-1-137-43308-4_31
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