Brand packaging

Abstract

Purpose: configure features that integrate packaging design into retail environment in order to lure consumers effectively at the point of sales. Findings: For solutions: 1 start with retail audits (systemically documentation for retail environment. And suggest a structured store visit checklist to ensure systematic and comprehensive approach to documenting the challenges of the retail), 2) design for the worst case scenario, 3) test in different contexts 4) investMy thought: I wonder that a company apply the specific features to company strategy. it is necessary to figure out how a company develop packaging reflecting retail environment and how similar features to ‘solution’, which is referred in this web, reinforce and contribute to brand and brand development.