A Preliminary Study of Business Student Perceptions of Online versus Face-to-Face Education

Abstract

As institutions of higher education continue to integrate online education into their curricula, the research on student perceptions of the value of online vs. face-to-face courses has produced mixed results. This project identified a number of dimensions used to assess the value of online versus face-to-face courses and measured this in a population of undergraduate and graduate business students. Our results, while also mixed, indicate some important differences in the perceived value of various education formats. These results have implications for both administrators and instructors.