Auctions for search engine advertising have been one of the most successful examples of economic mechanism design, at least in the private sector. This talk will review some of the history, theory, and practical issues surrounding these auctions. © 2008 Springer Berlin Heidelberg.
CITATION STYLE
Varian, H. R. (2008). Search engine ad auctions. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5385 LNCS, p. 13). https://doi.org/10.1007/978-3-540-92185-1_5
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