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Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3)

  • Schu M
Springer Fachmedien Wiesbaden, (2017), 79-99
DOI: 10.1007/978-3-658-18215-1_4
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Abstract

… entrepreneurship research, in which online retailers as a kind of digital start-ups are also … 2008). Imitability is hereby “the ease with which a firm's technology can be learned or … From a resource-based perspective, building a loyal customer base transforms the rather temporary …

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Schu, M. (2017). Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3). In Online Growth Options for Retailers (pp. 79–99). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-18215-1_4

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