The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
CITATION STYLE
Rajagopal. (2014). Architecting enterprise: Managing innovation, technology, and global competitiveness. Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness (pp. 1–318). Palgrave Macmillan. https://doi.org/10.1057/9781137366788
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