Mediated health campaigns: From information to social change

Abstract

Health communication campaigns seek to promote healthy behaviours and to build healthy communities. What social psychological pathways are most likely to lead to healthy behaviours and healthy communities? What health communication strategies are most likely to facilitate these social psychological processes? How can the media best be used to promote health-enhancing psycho-social changes in individuals, communities and the wider societies in which they are located, particularly in relation to the socially excluded groups who suffer the poorest health?