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Wertbasiertes Verkaufen auf Industriegütermärkten

  • Eggert A
  • Haas A
  • Ulaga W
  • et al.
Springer Fachmedien Wiesbaden, (2015), 483-495
DOI: 10.1007/978-3-8349-4681-2_23
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Eggert, A., Haas, A., Ulaga, W., & Terho, H. (2015). Wertbasiertes Verkaufen auf Industriegütermärkten. In Handbuch Business-to-Business-Marketing (pp. 483–495). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4681-2_23

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