Plastic packaging causes much waste, and its sustainability is receiving increasing attention. Companies have made efforts to mitigate the environmental impacts of packaging; however, plastic waste from packaging remains a big issue. This study builds a framework of factors that are important in helping companies reduce the amount of plastic in their packaging. The framework is based on findings from a literature review and five interviews with practitioners. The study found that to achieve a reduction of plastic in packaging, seven factors are imperative in the fuzzy-end stage of packaging design and development.
CITATION STYLE
Ma, X., Aranda-Jan, C., & Moultrie, J. (2019). Development of a preliminary framework for the reduction of plastics in packaging. In Smart Innovation, Systems and Technologies (Vol. 130, pp. 251–262). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-04290-5_26
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