A Misleading Name Reduces Marketability of a Healthful and Stimulating Natural Product: A Comparative Taste Test of Infusions of a Native Florida Holly (Ilex vomitoria) and Yerba Mate (I. paraguariensis)

Wainwright, A. E., & Putz, F. E. (2014). A Misleading Name Reduces Marketability of a Healthful and Stimulating Natural Product: A Comparative Taste Test of Infusions of a Native Florida Holly (Ilex vomitoria) and Yerba Mate (I. paraguariensis). Economic Botany, 68(3), 350–354. https://doi.org/10.1007/s12231-014-9280-9