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Marketing for the Small Business

  • Waterworth D
Macmillan Education UK, (1987)
DOI: 10.1007/978-1-349-18881-9
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Abstract

… Marketing is an essential part of any business; the blame for failure in the precarious small business sector can often be laid at the door of bad marketing management. …

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APA

Waterworth, D. (1987). Marketing for the Small Business. Marketing for the Small Business. Macmillan Education UK. https://doi.org/10.1007/978-1-349-18881-9

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