Educating the World

Abstract

In 2010, the Finnish government recognised the competitive advantage of the country's education system in a global economy that was increasingly hungry for quality education - particularly in emerging markets - and made it a priority export moving forward. "Wherever I went, it became very obvious that as soon as people heard where I was from, they wanted to know more about Finland's education system," says Finland-born Noora Laitio, a former development finance professional and co-founder of FinlandWay, a company provides early education services, based on the Finnish model, to emerging markets. Providing schools with free access to engaging and motivating educational content for the duration of the outbreak was the idea I started working on with the edtech entrepreneurs," Laura Koponen, the managing director of innovation consulting company Spinverse, said as she launched the initiative.