Social Attribution of Value – the Case of Electronic Engagement Platforms

Abstract

In literature and especially in Service-Dominant (S-D) logic, value is seen as being “uniquely and phenomenologically determined by the beneficiary” (Vargo/Lusch 2016: 8). However, to evaluate the value of the experiences made, the beneficiaries need a reference to which such experiences can be related. According to goal theory, value is dependent on the goals of a beneficiary as it stems from the contribution of things, processes, or behaviors to an individual’s goal achievement in use situations (Bagozzi 1997; Barsalou 1991; Gutman 1982; Peterman 1997).