Kansei information transfer technology

Abstract

This paper introduces a governmental project1 to develop a recommendation system, which recommends products to customers, recognizing their 'kansei' desires. The project aims at supporting sales expansion and new products development in traditional crafts in Ishikawa prefecture, Japan. For this, the project is developing a technique for selecting and providing information according to individual person's 'kansei' desire, in order to develop a 'kansei' search engine with an information aggregation system and a product data base system. In the future, this technique will be used in developing a technique to measure and evaluate peoples' feeling or 'kansei', or a technique to select and provide 'kansei' information according to individual person's preference, ability, or characteristics. © 2011 Springer-Verlag Berlin Heidelberg.