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Journal ArticleOPEN ACCESS

Impacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk

  • Yi K
  • Jeon S
  • Kim H
  • et al.
Fashion business (2016) 20(6) 32-51
DOI: 10.12940/jfb.2016.20.6.32
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Abstract

… Individuals would make their choice of behavior based on the desirability of perceived usefulness … usefulness would influence individuals' intention to accept and adopt mobile shopping either directly … a significant impact on intentions to use the retailer in the online context (Chen …

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APA

Yi, K.-H., Jeon, S., Kim, H. M., & Forney, J. (2016). Impacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk. Fashion Business, 20(6), 32–51. https://doi.org/10.12940/jfb.2016.20.6.32

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