ICT-Enabled Business Promotion Approach Through Search Engine Optimization

Abstract

In the present era, the world becomes global village, and all the business-related activities are now entered in the open market. Small businesses are also managing their product and services selling throughout the world with the help of online marketing. Such kind of product promotion activities with the help of internet and search engine is now subject of the digital marketing. At present, there are numerous methods and promoting schemes available with text, image, audio, and video promoting platform. These all activities are empowered by the information communication technology (ICT) and recent advance software development advancements. The present study provides a small insight into online product promoting scenario and its statistics. For that purpose, we are using Google Adwords search engine marketing journey analysis and its effect on Indian market. The whole process gives a view of search engine marketing and its growth.