Pre-testing of the who's educational video: "how to protectyourself against covid-19"

Abstract

The coronavirus disease 2019 (COVID-19) pandemic, caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was declared a publichealth emergency in many countries, including Indonesia. The World Health Organization (WHO) released an educational video, entitled "How to ProtectYourself Against COVID-19", which explained how to prevent the spread of COVID-19. This study is a qualitative study that aims to pre-test this video, basedon the Information, Education, Communication (IEC) theory, by analyzing teenagers' perceptions of the video. The design used was a Rapid AssessmentProcedure (RAP), and the data were collected by conducting in-depth interviews with participants, through virtual meetings. The data were analyzed using aqualitative data matrix and thematic analysis. The results showed that all participants found the video regarding the prevention of COVID-19 spread to be attractive and comprehensible. In addition, the participants felt that the contents of the video were not contradictory to their personal values and that themessage was targeted to everyone, including themselves. The video was also perceived to be persuasive. Overall, the participants held a generally positiveperception of the video.