Examining the Craft Brew Industry

Abstract

This article identifies gaps in current research and subsequent opportunities for further exploration into the various areas surrounding the craft brew industry. We begin with an overview of the craft brew industry and economic impacts as a result of the growing market. Next, a review of current research describing craft beer tourism activities is presented, followed by a few research articles describing sensory analysis activities. Lastly, based on the examination of the state of the industry and the extant literature, the authors suggest a number of areas for future research that would be of benefit for both craft brewers and hospitality/tourism professionals and educators.