A framework of analysis: Approaches in the applications of E-CRM

Abstract

Data mining techniques provide a popular and powerful tool set to generate various data-driven classification systems. Asim M Ansari and Carl F. Mela(2003) studied a statistical and optimization approach for customization of information on the Internet., and Balaji Padmanabhan (2004) explored the application of optimization and data mining. In this paper, based previous literatures we illustrate how optimization and data mining interact in e-CRM settings, and expound a framework of analysis in e-CRM. © 2006 International Federation for Information Processing.