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Book Chapter

Behavioral Approaches to Industrial Marketing

  • Sheth J
  • Sharma A
Gabler Verlag, (2004), 147-173
DOI: 10.1007/978-3-322-91260-2_6
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Sheth, J. N., & Sharma, A. (2004). Behavioral Approaches to Industrial Marketing. In Handbuch Industriegütermarketing (pp. 147–173). Gabler Verlag. https://doi.org/10.1007/978-3-322-91260-2_6

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