Penerapan Model Rapid Application Development Mengunakan Social Media Content Marketing Bagi UMKM dalam Menghadapi Persaingan Masyarakat Ekonomi Asean (MEA)

Abstract

Marketing is important for the entrepreneur who produces the good produced. In this global competition, entrepreneurs have to find solutions to face the market how to market the production goods in order to be sold and received to the outside community. One solution to disseminate information is by sticking advertisement whose contents concern the quality of production goods, information from neighbors and benner. The current title is advertisement in society is by utilizing internet technology, that is through the website (website) that can be accessed around the world. This website can be used as marketing promotion tool of umkm production in Kudus. Before building the website is required analysis and design so that the resulting system can be as much as possible. With the modeling of Unified Modeling Language and php programming language and mysql database, and social media content marketing (SMCM) is a research approach to explore variations in the marketing experience of the community about using information, the development of information based information systems can provide information generated website that can be used as media information to find out the umkm goods product in Kudus.