Abstract
This research aims to analyze the influence of e trust and e recovery on loyalty through consumer satisfaction of shopee users in Pati Regency. The data collection method uses a questionnaire. The results of the research conclude that (1) E trust has a positive and significant effect on satisfaction of Shopee users in Pati Regency (2) E recovery has a positive and significant effect on satisfaction of Shopee users in Pati Regency (3) E trust has a positive and significant effect on loyalty in Shopee users in Pati Regency (4) e recovery has a positive and significant effect on loyalty of Shopee users in Pati Regency (5) Satisfaction has a positive and significant effect on loyalty of Shopee users in Pati Regency.
Cite
CITATION STYLE
Dyah Ayu Fitriana, Mochamad Edris, & Sunarno. (2023). The Effect of E-Trust and E-Recovery on Loyalty through Consumer Satisfaction of Shopee Users in Pati Regency. Journal of Finance and Business Digital, 2(3), 273–284. https://doi.org/10.55927/jfbd.v2i3.5959
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