AHP analysis of organizational culture in textile companies in Serbia

Abstract

Organizational culture has attracted attention in research, as it affects not only the performance of employees, but also the overall efficiency and sustainability of the entire organization. An analysis of the organizational culture in textile companies is a problem that can be solved using the multi-criteria decision-making method (MCDM). The interest in analyzing organizational culture comes from the fact that culture influences the behavior of members of the organization, decision-making and the setting of strategic goals. Companies can confront the challenges in nowdays by choosing a strong and stable organizational culture. An approach based on the AHP method is proposed to solve this complex problem in this paper. The AHP method is convinient for organizational culture analysing by Hofsted's dimensions of national culture and determining the severity of the criteria. The usability and effectiveness of the AHP approach has been considered in the empirical application of the proposed method for selecting an organizational culture in textile companies in Serbia.