Abstract
Internet advertising has taken a 180-degree turn. Hits are out, awareness is in and even ads that are not clicked on, studies say, can help build a brand.
Cite
CITATION STYLE
APA
Mancewicz, A. (2014). New Media as Old Media. In Intermedial Shakespeares on European Stages (pp. 108–145). Palgrave Macmillan UK. https://doi.org/10.1057/9781137360045_5
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