Gestalt psychology theory based design of user's experience on online trade websites

Abstract

As the popularity of Internet technology in public society, people shift to carry more and more business activities on Internet. E-commerce has now become one of the hottest Internet applications. But because of bad interaction design, some online trade websites show unfriendly results to user's experience. This paper combined with the theory of gestalt psychology which belong to cognitive psychology, analysis the interact behavior and experience feeling of online trade consumers toward websites. Summed up consumers' psychological model, have a full discussion of integrated design elements of online trade websites. Then summarize some design methods and strategies in line with the laws of psychology. Trying to put forward some original points of view toward the design of online trade websites. © 2012 Springer-Verlag GmbH.