Nissan in Latin America - Mainly Nissan Mexicana

Abstract

Aguascalientes Plant, the main plant of Nissan Mexicana, started its operations in 1992. It now produces Sentra, Versa, and March models. Renault model production started in 2002 (two models); however they have already ceased production. More than half of the plant’s products had been delivered domestically until 2006, but its export ratio has been increasing dramatically. Nissan Mexicana also operates the Cuernavaca Plant, the first overseas production site of Nissan. Tsuru, Tiida, and pick-up trucks (NP300, Frontier) are produced there. In this chapter, I will discuss the Aguascalientes plant based on our field survey in August 2007.