POSTMODERNIST CHALLENGES OF THE VIRTUAL COMMUNICATION: THE BATTLE OF TITANS

Abstract

The present paper, based on the socio-cultural arguments of the post-modern paradigm, demonstrates the necessity of theorising the concept of “virtual communication” as a specific element of the contemporary cultural and public space. From the methodological point of view, the research is based on a comparative approach: one that is originated in Jean Baudrillard’s ontological criticism, highlighting its dissonant elements and fear of an exaggerated technicism; the other one is rather an answer to the development of humanity as underlined in Pierre Lévy’s and Sherry Turkle‘s works.