Effects of digital footprint on career management: Evidence from social media in business education

Abstract

As online social media gain immense popularity among Internet users, we would like to explore the implication of social networking on career management. This paper links social capital theories and the impact of online social networks on ties between individuals in social and business uses. Social media contributes to building up individual digital footprint, or Internet content linked to individual names. We then propose a typology of the digital footprint based on the evidence from a survey of business students. Discussion of the implications of the study and arising research questions conclude the article. © 2010 Springer-Verlag.