This work aims to explore the feasibility and significance of serious game based on augmented reality in museums, and approaches its effect on the experience of visitors. Depending on the status of museums and the characteristics and advantages of AR serious game, the article demonstrates that the experience and the follow-up purchase intention of visitors can be enhanced by improving the interestingness, learning and interaction of visiting museums, and setting up personalized mechanisms. Taking Tsingtao Beer Museum as an example, we designed a game concept prototype and described the method of game development. Finally, the article proposes the prospect and significance of further study on the application of AR in museums.
CITATION STYLE
Li, X., Xie, M., & Chu, J. (2019). Exploring the Application of Serious Game Based on Augmented Reality: A Case Study on Tsingtao Beer Museum. In IOP Conference Series: Materials Science and Engineering (Vol. 573). Institute of Physics Publishing. https://doi.org/10.1088/1757-899X/573/1/012069
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