Marketing tools of joint crises fighting in socioeconomic sphere of Russia and Europe

Abstract

The authors seek the goal of studying the perspectives of the use of marketing tools for joint crises fighting in socioeconomic sphere of Russia and Europe. The authors determine the dynamics of development of the recent financial crisis in economic systems of Russia and Europe and of their current state with the help of statistical analysis and perform evaluation of application of directive measures in fighting economic crisis with the help of the proprietary methodology, which supposes calculations by a special formula and of the correlation analysis. As a result of the research, the authors come to the conclusion that further attempts of overcoming the crises in socioeconomic sphere of Russia and Europe are not expedient due to their low effectiveness. This requires the use of the developed marketing model of joint crises fighting in socioeconomic sphere of Russia and Europe which allows involving entrepreneurial structures into the process of crises fighting in socioeconomic sphere and realizing marketing measures in the sphere of crisis management at macro-and microlevel simultaneously.