Gender, Party, and Presentation of Family in the Social Media Profiles of 10 State Legislatures

Abstract

Recent research has identified neither consistent gendered stereotypes about legislators among constituents, nor a link between legislators’ gender and their electoral success, nor consistent gender coalitions in legislative voting and co-sponsorship. However, it would be premature to declare that gender is irrelevant to legislative politics. This article considers state legislators’ choice to discuss or omit family in their social media profiles and interprets the choice as a gendered presentation of self. The social media platform Twitter is notable for its status as an especially public stage and for the narrow choice that limited profile space imposes. Different strains in gender theory lead to competing predictions: that women will avoid references to family to avoid making gender salient, that women will highlight references to family to avoid backlash for non-normativity, or that differing gender expectations in different political parties lead to different gender effects. Apart from gender, family references may be more or less available to legislators as a function of their own family status and life stage. Analysis of Twitter profiles of state legislators in 10 US states (N = 911) reveals that party and gender effects interact; controlling for family and life stage circumstances, non-Republican women are moderately more likely to mention family than non-Republican men, but Republican women are much less likely to mention family than Republican men. Gender matters in the social media presentation of legislators’ selves, but in a manner strongly conditioned by party expectations.