The methodology of design thinking as a tool for forming innovative solutions

Abstract

The problem of modeling business problems and the process of forming the most effective and “elegant” (less radical, more minimalistic) ways to solve them is one of the central and most essential tasks of benchmarking and innovation management since they can significantly improve and optimize company performance. Any aspect of the business will have a more favorable result from such planning and implementation of the latest solutions to achieve the objectives. It is impossible to effectively and consciously approach the organization of innovative activities at an enterprise. This paper examines in detail some of the most interesting decisions in planning, modeling, and strategic thinking, from process design and adaptation of the methodology to achieve the objectives. The authors consider such factors as personal experience, language, thought processes, preferences, and prejudices as integral and essential factors of design thinking. The research methodology includes a comparison and analysis of available information on the methods of the formation of innovative solutions, their effectiveness, and their initial focus. The research methodology includes analysis of the results obtained for their implementation in the company’s practical activities.