Integrating Halal Knowledge Towards Selection Of Islamic Banking Product: The Perspective Of Muslim Students

Abstract

The Islamic Banking product is meant for Muslim customers and those who are interested to use the Islamic-based product. In the real world, consumers particularly students are not aware of the contents of the products including the product’s information as well as terms and condition. This study intended to examine the Halal Knowledge and Financial Information Disclosure in the selection of Islamic banking products among Muslim student. A survey questionnaire is used for data collection. The sample of this research is among the final year finance degree students. A multiple linear regression model is used for data analysis and discussion. The finding indicates that Halal Knowledge and Financial Information Disclosure are having a significant relationship in the selection of Islamic banking products. Interestingly to note that Muslim students have been exposed to Islamic Banking but not specifically to Halal knowledge in university courses. The exposure to the real Islamic banking sector is still minimal. Information related to Islamic banking products is also unclear and not well marketed. This research is expected to benefit the higher education provider to offer relevant and up-to-date courses related to Islamic banking products. The bankers also need to enhance their product information to serve the interest of this group. Lastly, this study is expected to enrich the literature on Halal Knowledge and Financial Information Disclosure on Islamic banking products.