Online insurance

Abstract

While consumers increasingly use the Internet to borrow, manage, save, and invest their money, the growth of the Internet as a medium of transaction for insurance products has been slow. There are many reasons for the present situation, including resistance from insurance companies, intermediaries, and consumers. Paralleling the sluggish state of online insurance sales themselves, academic research on online insurance behavior has been slow in developing. Yet there may be as much to learn from studying a case of a market that failed to live up to its initial rosy predictions as from one that has. © 2008 Springer Science+Business Media, LLC.