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Customer Loyalty Programmes

  • Roberts J
Palgrave Macmillan UK, (2018), 384-387
DOI: 10.1057/978-1-137-00772-8_715
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Roberts, J. (2018). Customer Loyalty Programmes. In The Palgrave Encyclopedia of Strategic Management (pp. 384–387). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-00772-8_715

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