Recruitment and training model for retaining and improving the reputation of medical specialists to increase revenue of a private healthcare SME

Abstract

The present research presents an improved recruitment and training model focused on increasing physician reputation and loyalty to retain good physicians in the provinces of Peru and thereby increase competitiveness and profitability of the health care organization. Consequently, a pilot test of the model was implemented in an assisted reproductive technology (ART) clinic based in Chiclayo and Piura using a recruitment process checklist. The data resulted after the implementation were analyzed using the success rate of in vitro fertilization (IVF) treatments of the new physician and a structured engagement survey to determine retention by validation. In the new recruitment model, the new physician achieved a success rate of 46.15% in IVF pregnancies. The main physician participation was reduced from 69% to 48% without a decrease in total sales. The level of engagement achieved by the new physician was 96%, surpassing the average of the clinic’s medical team of 79%.