The analysis of the SMEs survival strategy based on the ecological niche theory

Abstract

Small and medium enterprises play an important role in the economic and social development, however, short life span is an undisputed fact. This paper applies niche theory to survey the development strategies and competitive actions of SMEs. It points out that SMEs should not only select a suitable niche, but also need to regulate and optimize their niche properly according to the changes of the environment. It provides new ideas and methods for SMEs to survive and develop in the fierce market competition. © 2012 Springer-Verlag GmbH.