The importance of virtual community for enterprise functioning – the case study of P.P.H.U. Jedroch partnership company

Abstract

The ease of interaction among the Internet users is a very important feature as far as business is concerned. A group of Internauts can comment a given event, upload their own materials, share their knowledge, make opinions on products. The aim of this article is to present organizational and managing consequences of Internauts’ opinions expressed within the framework of virtual communities. Basing on the case study of Jedroch partnership company, a range and character of enterprise reactions upon opinions expressed by current and potential users of company products in the Internet forums was analysed.