The teaching problems in fashion buyer course and their proposed solutions

Abstract

Based on three marketing surveys data: 1.from 50 garment enterprises to understand its mode of application of fashion buyers; 2.from 100 persons who are play the role of fashion buyers to know their understanding to their work role and fashion buyer; 3.from 10 colleges which have fashion buyer course or professional to learn the settings in the professional buyers and the courses related to fashion buyers. Based On above three researches, the author found the market demands for fashion buyers and the problems in the teaching, then provided the corresponding solutions in the end of the paper. © 2012 Springer-Verlag GmbH.