The Distribution Pattern of Co-working Space in Jakarta and Determinant Factors of Consumers' Preferences on Location Decision

Abstract

The growth of the creative economy and advances in information and communication technologies have led to a significant change in how space is both produced and consumed. Nowadays, people can work in a variety of locations, regardless of the space or time. This change has brought with it the need for new and flexible workspaces that allows people to collaborate, thus increasing the phenomenon of co-working space in urban areas. The purpose of this study is to identify the distribution of co-working space locations and determine the factors that influence user preferences in choosing such locations in DKI Jakarta. This study employed the nearest neighbour method and principal component analysis. The research concludes that the distribution patterns of co-working space in DKI Jakarta are clustered. The densest locations of co-working space are distributed in the central area of offices, trades, and services. Meanwhile, the factors influencing consumer preferences in choosing co-working space are location and fare factors. There is a strong relationship between the co-working space locations frequently visited and the choice of transportation types. Thus, co-working spaces that do not provide large parking areas tend to set lower rates, while their users tend to use public transportation. This implies that the government can facilitate collaboration and thus, has a strategic role to play in the development of the creative economy in the city while building strong networks with other development stakeholders in the Penta-helix.