Habits of use and consumption of smart screens among children from 7 to 9 years old in Spain

Abstract

This article presents some of the results of the research project "Children, Apps, Tablets and Smartphones of Zero to Nine-year old Children". The results were obtained in a survey via the Qualtrics platform-with ESOMAR quality control-of 525 children from 7 to 9 years old in cities with more than 10,000 inhabitants, and segmented by Autonomous Communities, gender, age and household income. A specific analysis of descriptive variables associated with gender, age, household income and regions was conducted. The project was contextualised by means of a comparative analysis in Spain. A major conclusion highlights confirmation of the similarities and differences between the patterns detected in the use of smart screens in our country. In addition, some suggestions for improving the methodology when researchers work with early age children are presented. Finally, recommendations intended to develop an "Observatory of the habits of use and consumption of smart screens by children and adolescents" is described.