The effect of internationalization on students' attitudes to environmental activism

Abstract

In 2019 Greta Thunberg gave a speech at the UN Climate Action Summit on climate change. The survey presented in this paper was conducted among students studying at the Zagreb School of Economics and Management (N = 99) in order to analyze their attitudes to this speech. The sample included students from Croatia as well as international students. Research questions covered the role of language, ecological awareness, age and education in the perception of the quality, the attractiveness of the speech, the use of ethos, pathos and logos, persuasiveness, and also influence potential. Generally, the results show statistically significant differences in perception and attitude between Croatian and international students.