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Planning and Implementing Pop-up Activities: Post Pop-up Stage

  • Warnaby G
  • Shi C
DOI: 10.1007/978-3-319-71374-8_9
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Abstract

… We have a digital marketing programme, so we have a big affiliate marketing programme, we do display advertising … Gary Warnaby: 1. Charlotte Shi: 2. 1.Institute of Place Management Manchester Metropolitan UniversityManchesterUK; 2.School of Art and DesignNottingham Trent …

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APA

Warnaby, G., & Shi, C. (2018). Planning and Implementing Pop-up Activities: Post Pop-up Stage (pp. 69–72). https://doi.org/10.1007/978-3-319-71374-8_9

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