Determining the features that should and those that should not be in your next product release is riddled with ambiguity, uncertainty and value conflict. Prioritising the product backlog according to business value is not easy when everyone has a different understanding of the meaning of value and everyone estimates the business value of a particular feature differently.
CITATION STYLE
Steyaert, P., & Tourwé, T. (2009). Product Owners Jamboree (pp. 228–229). https://doi.org/10.1007/978-3-642-01853-4_43
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