… Brand image External stakeholder and customer perception … product categories, it needs to ensure that its trademark is well protected and its brand name is not … strong intellectual property rights law, Vietnamese companies must take special care to protect their brand names.10 …
CITATION STYLE
Roll, M. (2006). Asian Brand Strategy. In Asian Brand Strategy (pp. 96–128). Palgrave Macmillan UK. https://doi.org/10.1057/9780230513068_6
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