The Expression of Multi-sensory User Experience on Interactive Packaging Design-Emotional Design of Children's Food

Abstract

In view of the era of experience economy, product packaging not only plays a role in protecting goods, but also is a media in communicating with the audience and the products. Compared with the traditional product packaging, interactive packaging design can better meet the needs of user experience. Especially in the field of children's food, packaging design should give full consideration to children's cognitive characteristics and psychological needs, and carry out the emotional design to provide the kids with better user experience. Based on the interactive concept of product packaging, this paper constructed the emotional design of children's food packaging experience on multi-sensory channels, so as to promote children's physical and mental health.